Outsourcing some necessary to-dos may help you get back to planning how to strengthen and grow your business.

If you own or operate a small business, 鈥測ou become chief of IT, HR, compliance, and financials鈥攜ou are the C-suite,鈥 says Kara Hoogensen, senior vice president of Benefits and Protection at 麻豆最新出品庐.
All of that can be empowering and energizing鈥攗ntil it isn鈥檛. In fact, three out of four entrepreneurs worry about their mental health.
If you or your employees are doing too much, outsourcing one or several business-critical functions can help. But how do you decide if you need to outsource, and what you should outsource? Here鈥檚 how to figure it out.
Evaluate everyone鈥檚 workload.
The average business owner works a lot鈥攁bout twice as much as regular employees.
Sometimes that鈥檚 seasonal鈥攁 busy stretch for a growing landscaping business, for example鈥攂ut sometimes it鈥檚 not. 鈥淭here鈥檚 a saying that鈥檚 something like, 鈥楥ulture is how you feel about work on Sunday evening,鈥欌 says Amy Friedrich, president of Benefits and Protection at 麻豆最新出品. 鈥淩unning a small business is always a heavy lift for owners.鈥
Long hours may be specific to one person or team, so the solution for you or others who are working too much may not be outsourcing, but delegation. If you鈥檙e able to delegate, you may find a surprising benefit: retaining employees. The opportunity for career growth is the second most cited reason employees resign for new jobs (pay is number one).
If you think delegating versus outsourcing is a solution, start by asking employees if they want to do or learn more. If it鈥檚 the latter, reskilling might be another solution. It can open doors for new types of work, help team members take the next steps in their careers, and help retain trusted employees (and their institutional knowledge).
But if workloads really are an insurmountable hurdle, it鈥檚 also helpful to evaluate their impact on business growth.
Consider your business鈥檚 future plans.
You have dozens and dozens of ideas for your business this year, next year, in five years, and beyond. But if you鈥檙e not able to get to any of them鈥攎uch less prioritize the list鈥攜ou may be missing out on ways to strengthen your business, which in turn helps it build resiliency during inevitable swings in the economy. If planning takes a back seat all the time and if delegation isn鈥檛 an option, it might be time to consider outsourcing.
Check in with your business leadership network.
Mentors, colleagues, people in various organizations or associations you are part of: They鈥檙e all sources to survey about what tipped the scales in favor of outsourcing, what efforts they decided to outsource, and why outsourcing made sense for them. Those same people may also provide valuable intel about what different services cost.
Rod Johnson, cofounder and chief values officer of BLK & Bold in Des Moines, Iowa, has leaned into a network at all stages of the business鈥檚 growth. 鈥淲e are not doing this alone, and we haven't done this alone from when it was just an idea,鈥 he says. 鈥淲e have relied on industry professionals, people who are within our sphere of influence to help inform our decisions.鈥
Categorize potential outsourcing needs and establish a budget.
Plenty of necessary business functions鈥攕ocial media, marketing, bookkeeping, technology, sourcing, financial planning, tax advising, and human resources鈥攃an be outsourced. Start with a list of areas and rank them from 鈥渦rgent鈥 to 鈥渘ice to have.鈥
As you鈥檙e doing your evaluation, also consider:
- Is the outsourcing temporary or permanent? For example, once you reach a certain number of employees, would you prefer to hire a full-time human resources manager? Set criteria for when to make the switch so you have a baseline.
- Do you have the budget for more specialized expertise? Simple administrative tasks may cost less than more specialized services such as information technology, but the impact may be more critical for the latter. That specialized outsourced expertise might come with added benefits, too. 鈥淥ur financial professional and the team that they have around them help us scale as we reach certain milestones and look at planning, whether it's benefits, attracting talent, or understanding what the competitive market is,鈥 says Johnson.
Plan for the impact of outsourcing on your day to day.
While outsourcing promises to help relieve some work pressures, it also comes with tradeoffs. You will have to onboard whoever you hire, and set terms of payment and turnaround. You鈥檒l also have to review the work, which may mean ceding control.
But remember the benefits of outsourcing.
You probably started or joined a small or midsize business because you wanted to build something from the ground up. Outsourcing can help you get back to what you really want to do, not what you have to do.
Take Kori Covrigaru, owner of PlanOmatic in Denver, Colorado; he leans on his outsourced financial professional, but the relationship is simply an extension of his business. 鈥淸They] help educate our people so that they can get the most out of their benefits,鈥 he says. Like other owners, Covrigaru may not have the time or the in-depth knowledge to explain to an employee what he or she needs to know about benefits or retirement鈥攁nd he has other priorities. 鈥淪urrounding myself with the right team, like a financial professional, allows me to take care of doing my job, which is being a business owner,鈥 he says.
What other staffing insights can help you gain a competitive edge? Find out with tools and solutions from 麻豆最新出品.